The Growth Of Online Shopping In India

Even though the shopping mall culture is growing day by day in India, but more and more Internet savvy Indians are shifting towards the online shopping. Within a single year, the percentage of online shoppers has increased 18%. Consumer electronics, coupons and comparison sites are the top three well known websites in India with the coupon websites observing a rapid growth of 629% during the recent year.

If the Internet is the thing to go by, the economical and technological growth of India has been moved into a top gear. With more and more online shopping companies of India recording an exceptional 100% annual growth, various consumer durable companies and retail chains are joining Web bandwagon in order to tap the market of e-shopping.

With the ever increasing demand of online shopping, the demand of tale-shopping came to an end. The tele-shopping used to deal with a limited range of products like Spirituality and astrology products,equipments related to health and fitness, and sometimes the cooking related equipments. But majority of these products could be named as the niche and low intensity products that can only interest a specific target of people.

According to Google, there are more than 100 million Internet users in India, out of them half choose the online purchases and this countdown is growing each year. With this type of large market size, the companies starting from the consumer goods to retail shops are coming to the web space to captivate the prospective buyers.

According to the industry leaders, the portals which are offering discount offers and daily deals with the services of good delivery draws the attention of the largest number of online shoppers.

The behavior of the clients are dramatically changing. Now a days, people don't use the Internet only to book movie tickets or air tickets but they also don't hesitate to book laptops, mobiles, home appliances and other types of consumer electronics. Watching the bold behavior of the consumers, now a days,more and more organizations are collaborating with various daily deals and discount website. In the growing space of competitions, the companies which has a good delivery service score special points
over the other competitors.

Remembering the growing potential, not only the big brands but also the general retail chains are also offering their websites for the e-commerce purpose and by making the sites more useful for the clients to place the orders for online purchase.